From vikram singh of kv highground, chandigarh project file on marketing management on toothpaste colgate. The 1990s have borne witness to dramatic shifts in the marketplace triggered by sharp changes in the lifestyle patterns of the past and present and the radical revolution in the telecommunication technology. Capital spending continues to focus primarily on projects that yield high. The main purpose of toothpastes to clean and provide fluoride to protect the teeth from. Download mba project report on colgate marketing strategy. Create your own online survey now with surveymonkey s expert certified free templates. Average all india per capita consumption of toothpaste is a dismal 82gms. Toothpastes sold in europe have different, safer for. Colgate max fresh toothpaste with mini breath strips, cool mint 7.
Colgate tartar protection fights tartar build up and removes stains to whiten teeth and fight cavities. A study on customer satisfaction towards toothpaste with special. Theory every toothpaste contains the following ingredients. Pdf an introduction to toothpaste its purpose, history. A sustainable toothpaste packaging design that thinks. The major players in the industry are colgate and palmolive with their time tested brand colgate that holds close to 56% market share. Business studies class 12 cbse project on marketing. Colgate palmolive is the world leader in oral care industry. Before some time colgate was the generic name for toothpaste, this is the main.
Each day, the 38,000 employees of colgatepalmolive share a commitment to bringing you safe, effective products, as well as programs to enrich communities around the world. While in the philippines, it was introduced in 1926 under the palmolive company philippines before it changed its name to colgatepalmolive. Colgate total is the most popular toothpaste under the colgate brand. With the rising awareness among consumers, sensitive toothpaste segment has also become a highly attractive segment to operate in. Colgatepalmolive headquartered in new york city is the biggest seller of toothpaste and a world leader in oral care products mouthwash, toothpastes, and. If for any reason you are not satisfied with a colgate product, please contact us by phone, chat or email. Some prominent natural brands are manufactured by companies that primarily sell massmarketed brands. History of colgate toothpaste in 1806, when the company was. They also effect the speed and volume of foam production, rate of flavour release and product dispersal, the. Colgate research centre, main street, hiranandani gardens, powai, mumbai 400 076 cin l24200mh1937plc002700 email. Every day, millions of people like you trust our products to care for themselves and the ones they love. Colgate palmolive annual report 2012, colgatepalmolive companys growth from a small. This is a research report on project on colgate palmolive india ltd uploaded by nitya ramuji in category.
Toothpaste brands a study of consumer behavior in bilaspur city, chhattisgarh conference paper pdf available february 2016 with 15,554 reads how we measure reads. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, william colgate. For example, toms of maine is owned by col gatepalmolive, the company that also makes colgate toothpaste. The manufacturing facility, employing more than 220 people, was designed and built according to colgates rigorous global standards and in accordance with fda. To check the ions present in the toothpaste chemistry science fair project experiments, chemistry models, exhibition ideas, expo topics for kids and also organics chemistry science ideas for cbse, icse, middleschool, elementary school for 5th, 6th, 7th, 8th, 9th and high school students. Colgate palmolive had shelled out 15% of their sales on ads in the year 1994. Mba case study of colgate palmolive brand extension project.
Marketing management of toothpaste starvis check out my other. Colgatepalmolive headquartered in new york city is the biggest seller of toothpaste and a world leader in oral care products mouthwash, toothpastes, and toothbrushes. A study on customer satisfaction towards toothpaste with. Project on colgate palmolive india ltd by nitya ramuji in. Give a general description of and introduction to your organization. Colgatepalmolive manufacturing facility the austin company. The data obtained as primary data were arranged tabulated. Colgate uses a segmentation bases by knowing that certain groups of people need colgate toothpaste for a specific similar reason like yellow teeth, sensitive teeth or just teeth with cavities.
Toothpaste serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients such as fluoride or xylitol to help. Acknowledgement this project is a result of dedicated effort. Huls brand closeup has a market share of 17% and pepsodent 11%, according to ac nielsen data. Tubes, as pioneeded by kalodont and sheffield, were introduced in 1896 it has been in malaysia since the 1920s. Colgate zero for kids 324 months is the perfect first toothpaste for babies, free of fluoride and artificial flavors, sweeteners, preservatives, and colors. The dentist to population ratio is a critically low 1. Colgatepalmolive, a global leader in oral care, solicited the austin company to design and build a new stateoftheart, 250,000 sf dental cream facility in morristown, tennessee.
The aim was to develop a sustainable packaging design for toothpaste in a way that didnt affect their durability while being transported or stacked on shelves. Colgate toothpaste was sold in glass jars since 1873. Mba case study of colgatepalmolive brand extension project. Marketing management project of 12th on toothpaste youtube. Colgate is an american brand principally used for oral hygiene products such as toothpastes. Indian oral care market many people in india still clean their teeth with traditional products like neem twigs, salt, ash, tobacco or other herbal ingredients. More projects in more regions than any other company. In the case of the precision toothbrush a free 5oz tube of colgate toothpaste was given with the. Global strategies, local strength colgate palmolive. Pdf consumer is kingthe statement carries profound truth in it. Colgate also uses the family life cycle because they make toothpaste that could be used for grownups and children.
Marketing management file business studies project for class 12 as per the guidelines of cbse. Toothpaste industry in india, project report on toothpaste. Colgate overview colgatepalmolives investor relations website. For the purpose of the project, colgate toothpaste was used as the object of. Dental and hygiene students and faculty represent the future of dentistry, and we at colgate are committed to supporting your educational growth, as part of our commitment to superior dental care, we at colgate professional offer valuable educational articles, news letters and updates on the latest oral care events and seminars that are continually updated from scientific literature to ensure. Colgate palmolive is the leader in indian toothpaste market having a market share of 50% in 2009. An academic project gave birth to coolpaste the ecofriendly alter ego of our trusty old toothpaste. Colgatepalmolive brand extension marketing project. Project on toothpaste image profile analysis of leading brand toothpastes free download as word doc. Shop target for colgate toothpaste you will love at great low prices. The research design used in this study is descriptive research design. One of the top sellers in the colgate toothpaste line and for good reason.
Try something different, and experience the natural soothing comfort of colgate with hemp seed oil toothpaste, with an herbal mint flavor. Today the success of any firm depends upon the satisfaction of consumers. An introduction to toothpaste its purpose, history and ingredients article pdf available in monographs in oral science 23. The main objective of to identify the various factor influencing customer in purchase of the toothpaste, to know the customer satisfaction level about the toothpaste.
It is in nepal and india, with manufacturing units based in india and exported to nepal. Toothpaste is a paste or gel dentifrice used, with a toothbrush, to clean and maintain the aesthetics and health of teeth. The job of toothpaste is, first and foremost, to clean your teeth. Colgate optic white platinum express white toothpaste is safe for daily use, affordable, and youll see results in three days.
To check the ions present in the toothpaste chemistry. It has eight products and flavors within the line that all. Binders thicken toothpaste they prevent separation of the solid and liquid component, especially storage. India, the toothpaste industry in india is over rs. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorantsantiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.
Pdf colgatepalmolive brand extension marketing project. Colgate palmolive is a wellreputed company with a large series of its wellknown products having different varieties in terms of flavour. A study on customer satisfaction towards toothpaste with special reference to colgate. Project on toothpaste image profile analysis of leading. Consumer buying behaviour towards toothpaste brands. Product title colgate max fresh toothpaste with mini breath strips, cool mint 6. Chemistry project ions present in the toothpaste and.
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